Back already in 2008, German utility EnBW did an advertisement campaign to highlight that it is building the first geothermal power station in Germanys Baden-Württemberg, making the company a pioneer in this field.
I am not quite sure if the company actually did go forward with this campaign on a broader scale, but it is a rather cool way of making people aware of geothermal power.
The concept was developed by agency Jung von Matt/Elbe, Hamburg, and aims at making people aware of EnBW’s commitment. The concept is very simple; those gray traffic bollards were combined this sticker (to the left) on the ground: the result gave the impression of a giant highly realistic, three dimensional electric plug.
Interesting enough though people ask if it actually should be a socket rather than a plug … as geothermal would supply power not use it … or maybe this is splitting hairs.
But I really love the concept and something maybe the industry should use?
Source: Adland.tv
